Why a good cleanser is important?

Separate products with different functions

Have a separate product just for exfoliating. It may seem like using a scrubby plant-derived particle exfoliant is an easy way to knock out two skin-care steps in one.

But the truth is that you probably don’t want to be using an exfoliant every day—and there are almost certainly better cleansers out there that will be kinder to your skin.

Our Grapefruit & Aloe Cleanser is formulated with organic ingredients to be gentle for cleansing every day without drying out the skin’s natural oils, allowing your skin barrier and natural oils to remain at balanced levels.

Timing is everything

It’s tempting to feel like cleansing for a longer amount of time or with more ferocity will wash your face more thoroughly. But not quite. In reality, the length of time you spend lathering does not correlate to how well you cleansed your face.

Instead, try to aim for at least 60 seconds, the#60SecondRule was coined by Nai an esthetician based in LA. As this gives the actives in the product some time to perform their benefits.

But doing more than that could be too much for your skin if it is not with an oil cleanser or cleansing balm. Washing too aggressively or for too long—especially if your cleanser contains any exfoliating ingredients—can quickly lead to red, irritated, angry skin.

A balancing act

“Washing your face more than twice a day to remove germs is not a real necessity for people unless they are prone to skin infections,” says Jerome Garden, M.D., director of the Physicians Laser and Dermatology Institute in Chicago.

“Not only does too much washing lead to dry, irritated skin, but it can actually lead to the skin paradoxically producing too much oil.” So, the vast majority of us should stick to the twice-a-day routine.

Skincare Tips on What to Look for in a Cleanser!

“The ideal cleanser would function by removing dirt, oil, environmental pollutants, and harmful bacteria from [the] skin without disrupting or removing the beneficial lipids, proteins, and normal flora that contribute to the integrity, function, and health of normal skin. “

The best ingredients for normal skin in cleansers are retinol, salicylic acid, vitamin C, and chemical exfoliants says board certified dermatologist Dr Carol Cheng. All of these encourage skin cell turnover, increase hydration, and soften the skin to keep it healthy.

To reduce oil, shine, and prevent breakouts, look for a face cleanser that contains salicylic acid, benzoyl peroxide, and glycolic acid as these clear out remove and reduce excess oil from your pores. 

Gentle surfactants

“Surfactants are the [principal] ingredients in cleansers responsible for removing oil and debris from the skin surface. ” We use the gentlest and most effective surfactants in our Grapefruit & Aloe Cleanser, we use Cocamidopropyl Betaine and Coco-Glucoside.  Both are sourced from Coconut Oil, this soothing raw material is reputed to exhibit similar qualities, such as its non-greasy hydrating properties, which cleanse the skin while its conditioning property prevents it from drying out. With ultra-gentle cleansing properties, Coco-Glucoside is well-suited to all skin types.