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While double cleansing isn’t riding shotgun in the skincare community right now it isstill important for us. Cleansing properly is a key step in producing an effective andfunctional routine. Whether that’s with a cleansing oil, balm or washing twice withthe same cleanser double cleansing matters, especially if makeup was wornthroughout the day.


Washing your face twice a day is ideal both am and pm are essential for healthy skin. Three times is recommended if physical activity has occurred eg working out.

Cleansing in the morning is also important, “while you’re tossing and turning at night, bacteria from your saliva and oils from your hair are easily transferred to your face and eyes,” Rachel Nazarian, M.D., a dermatologist at Schweiger Dermatology Group in New York and New Jersey tells SELF.

So even if you wash your face at night and your pillowcases often, an A.M. cleanse is best practice.

During the day sebum (natural oils produced by your skin) is produced and is mixed with environmental factors such as dust, pollution, sweat etc, and these cause build up on the skin.

Not removing all of this dirt and gunk at the endof the day can cause skin irritation, inflammation, and acne breakouts.

At the bare minimum, wash your face every night. Washing your face at night is a hard-nd-fast rule when it comes to caring for your skin, and it and-fast rule when it comes to caring for your skin, and it holds true even if you don’t wear makeup.


Using hot water in the shower or washing your face might feel really nice, but it can actually be damaging to the delicate skin ony our face.

“Extreme temperatures, such as hot, steamy showers or hot water, can cause dilation of blood vessels and breakage of delicate tissue,” Dr. Zeichner says. “Further, the hot water naturally strips ‘the’ skin of the necessary oil barrier that helps maintain skin integrity.” This means your skin will dry out faster and become more itchy and flaky over time.

This is especially an issue for those with dry or sensitive skin to be aware of because their skin is already more vulnerable to drying out or reacting badly to extremes.

Also, heat can be a trigger for rosacea, a skin condition that causes redness and acne-like bumps. So, it’s important to use lukewarm water to wash your face instead.


Have a separate product just for exfoliating. It may seem like using a scrubby exfoliant is an easy way to knock out two skin-care steps in one.

But the truth is that, unless you’re trying to manage acne with something like a salicylic acid-containing cleanser, you probably don’t want to be using an exfoliant every day—and there are almost certainly better cleansers out there that will be kinder to your skin.

Our Grapefruit & Aloe Cleanser is formulated to be gentle for cleansing every day without drying out the skin’s natural oils, allowing your skin barrier and natural oils to remain at balanced levels.


It’s tempting to feel like cleansing for a longer amount of time or with more ferocity will wash your face more thoroughly. But not quite. In reality, the length of time you spend lathering does not correlate to how well you cleansed your face.

Instead, try to aim for at least 60 seconds, the#60SecondRule was coined by Nai an esthetician based in LA. As this gives the actives in the product some time to perform their benefits.

But doing more than that could be too much for your skin if it is not with an oil cleanser or cleansing balm. Washing too aggressively or for too long—especially if your cleanser contains any exfoliating ingredients—can quickly lead to red,irritated, angry skin.


“Washing your face more than twice a day to remove germs is not a real necessity for people unless they are prone to skin infections,” Jerome Garden, M.D., director of the Physicians Laser and Dermatology Institute in Chicago, tells SELF.

“Not only does too much washing lead to dry, irritated skin, but it can actually lead to the skin paradoxically producing too much oil.” So, the vast majority of us should stick to the twice-a-day routine.